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Dear Future AI Consultant

Picture this: Four AI engineers walk out of some big tech office, maybe its layoffs, or burn out, or the golden handcuffs, but they're finally free. Fast forward one year, and their paths couldn't be more different.

• Engineer 1 went the traditional freelance route. He's making $300 an hour, meticulously tracking every minute, and constantly hearing he's "too expensive." Yet, he's always scrambling for the next gig.

• Engineer 2 dove into the startup world. She's now a VC-backed founder, drowning in pitch decks and investor meetings. Sure, the TechCrunch headlines are nice, but she hasn't had a good night's sleep in months, constantly worrying about runway and growth metrics.

• Engineer 3 became an indie hacker. He's over the moon about hitting $2,000 in Monthly Recurring Revenue with his AI product. It's a great start, but he's realizing that building the product was just the beginning. Now he's grappling with the challenges of distribution and marketing, discovering that these skills are just as crucial as his technical expertise.

• And then there's me, Engineer 4. I'm writing this from a business class seat on my way to San Francisco, closing a six-figure deal with a client. But that's just the tip of the iceberg.

As an AI consultant, I've built a personal brand, grown an audience, and mastered marketing and distribution - all while confidently selling my expertise. I've made friends with VCs, hosted dinners for industry leaders, and built a network that spans the tech world.

The best part? I've got $500K sitting in my business account, deployed 100k in angel investments and have paid my friends 100s of 1000s of dollars to work together and on projects we love. If I ever decide to start a company, raise money, or build a product, I've already developed all the skills I need - plus the cash to get started.

Content Creation Mastery: From Tweets to Long-Form

Look, creating content that matters is hard. Here's how to craft impactful content without the bullshit.

Why Freelancers Will Win the AI Gold Rush

I remember stories about the tech booms of past decades. In the late 1990s, the web revolution began. Teenagers who knew HTML were earning thousands per project, building websites for local businesses. In the late 2000s, a similar trend emerged with mobile apps. Young developers were profiting from creating applications for smartphones.

"This is the future," people would say. Many were skeptical about how these basic websites or simple apps could change anything. We know how those predictions turned out.

Now, in 2024, I'm feeling the same way about AI freelancers and consultants. But this time, I'm not skeptical. I believe we're at the start of something significant, a change that will surpass the web and mobile revolutions in its impact.

Here's why:

Chasing Chase: Why I'll Never Trust Chase Bank Again, A Yuppie Nightmare

It always goes this way. Someone will try teaching you a parable or life story, but you never really understand it until you have to experience it yourself. Some call this ‘learning things the hard way.’ Some call this life. Now, folks always told me that consulting was either a feast or famine, which sounds straightforward, but it turns out I didn’t really know what this meant until I had to deal with Chase.

Earlier this year, for reasons that are still not fully known to me, and despite my existing relationship with Chase (dating back to my first job out of university over a decade ago!), Chase froze $180,000 of my money without warning. This left me scrambling to pay employees and nearly derailed my business—all without explanation. It was a major wake-up call not just for me but for any entrepreneur. The importance of diversifying your banking and choosing financial partners that actually support small businesses has never been more important.

A surprising reason to not list your consulting prices

As I've shared insights on indie consulting, marketing strategies, and referral techniques, a recurring question from my newsletter subscribers is about pricing. Specifically, many ask if they should lower their rates or make them public.

In this article, we'll delve into the counterintuitive reasons why listing your consulting prices might not be the best strategy, regardless of whether you're aiming to appear affordable or exclusive. We'll explore the potential drawbacks of transparent pricing, introduce more effective alternatives like minimum level of engagement pricing, and provide actionable strategies to help you maximize your value and earnings as a consultant.

Building on the foundation laid in my previous posts about building a consulting practice and using the right tools, this piece will add another crucial element to your consulting toolkit: strategic pricing.

Affective Consulting: Referrals

I've enjoyed writing about my indie consulting process and marketing strategy. Today, I want to share some insights on how to master the art of referrals, especially when you're asking for them and following up.

Content Creation Mastery: 9 Strategies to 10x Your Impact

Look, creating content that actually matters is hard. Here's how to do it without the bullshit. These strategies apply whether you're writing tweets, creating consulting content, or building your personal brand:

1. Titles That Demand Attention: Your title is the gatekeeper. Make it count or no one will read your shit.

2. Hook with a Powerful Intro: You've got 15 seconds. Don't waste them.

3. Use Evidence, Not Adjectives: "Our platform is blazing fast" means nothing. "3ms average response time" does.

4. Foreshadow Value: Tell them exactly what they'll get. No vague promises.

5. Structure for Scanners: People skim. Deal with it. Use headers, bullet points, and short paragraphs.

6. Make It About Them, Not You: No one cares about your journey. They care about their problems.

7. Be an Oracle: Predict future challenges. Be right more often than not.

8. One Clear Call-to-Action: What do you want them to do? Ask for it. Once.

9. Iterate Based on Data: If it's not working, change it. Ego has no place here.

Implementing Naturalistic Dialogue in AI Companions

Ever think, "This AI companion sounds odd"? You're onto something. Let's explore naturalistic dialogue and how it could change our digital interactions.

I've been focused on dialogue lately. Not the formal kind, but the type you'd hear between friends at a coffee shop. Conversations that flow, full of inside jokes and half-finished sentences that still make sense. Imagine if your AI companion could chat like that.

This post will define naturalistic dialogue, characterized by:

1. Contextual efficiency: saying more with less
2. Implicit references: alluding rather than stating
3. Fragmentation: incomplete thoughts and imperfections
4. Organic flow: spontaneity

We'll then examine AI-generated dialogue challenges and propose a solution using chain-of-thought reasoning and planning to craft more natural responses.

Everything I Learned from AI Consulting

As I've shared insights on building a consulting practice, marketing strategies, and referral techniques, I've realized there's so much more to discuss about the world of AI consulting. This post aims to consolidate everything I've learned, building upon the foundation laid in my previous articles. Whether you're just starting out or looking to refine your approach, this comprehensive guide will provide valuable insights into the consulting process, from positioning yourself as an expert to closing high-value deals. For those interested in the tools that support my consulting work, don't forget to check out my article on the consulting stack I use.

These insights are drawn from my extensive experience, including a livestream I conducted on the topic. If you're interested in the original discussion, you can find the YouTube live stream here.

Best Tools for Indie Consultants

As an indie consultant, having the right tools can make or break your business. Over the years, I've refined my "consulting stack" - a collection of software and services that keep my operations smooth and professional. This post is an extension of my thoughts on AI consulting and freelancing in the AI gold rush.

In this guide, I'll share the key components of my stack and why they matter. Whether you're just starting out or looking to optimize your existing practice, these tools can help streamline your operations and enhance your professional image. I'll cover everything from setting up your business foundation to essential software for day-to-day operations.

By the end, you'll have a comprehensive todo list for setting up your business foundation and implementing your own consulting stack. This advice stems from my personal experience and lessons learned from AI consulting, aimed at helping you avoid common pitfalls and accelerate your success in the consulting world.