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Writing and mumblings

Creating Content That Converts: My Guide for AI Consultants

This is some of the notes I've taken for learnindieconsulting.com

Why I Prioritize Content (And Why You Should Too)

Let me share something I wish I'd understood sooner: consistent content creation isn't just a marketing tactic—it's the foundation of a thriving consulting business.

When I started my consulting journey, I was stuck in the time-for-money trap. I'd jump on Zoom calls with prospects, explain the same concepts repeatedly, and wonder why scaling was so difficult. Then I had a realization that changed everything: what if I could have these conversations at scale?

Now I extract blog post ideas from every client call. Every Friday, I review about 17 potential topics from the week's conversations. I test them with social posts, see which ones get traction (some get 700 views, others 200,000), and develop the winners into comprehensive content.

Here's why this approach has transformed my business:

  • 6 min read

Version Control for the Vibe Coder (Part 1)

Imagine this: you open Cursor, ask it to build a feature in YOLO-mode, and let it rip. You flip back to Slack, reply to a few messages, check your emails, and return...

It's still running.

What the hell is going on? .sh files appear, there's a fresh Makefile, and a mysterious .gitignore. Anxiety creeps in. Should you interrupt it? Could you accidentally trash something critical?

Relax—you're not alone. This anxiety is common, especially among developers newer to powerful agents like Cursor's. Fortunately, Git is here to save the day.

  • 14 min read

Fine-Tuning Embedding Models for Enterprise RAG: Lessons from Glean

Systematically improving RAG systems

This transcript is based off of a guest lecture given in my course, Systematically Improving RAG Applications

Retrieval-Augmented Generation (RAG) systems have become essential tools for enterprises looking to harness their vast repositories of internal knowledge. While the theoretical foundations of RAG are well-understood, implementing these systems effectively in enterprise environments presents unique challenges that aren't addressed in academic literature or consumer applications. This article delves into advanced techniques for fine-tuning embedding models in enterprise RAG systems, based on insights from Manav Rathod, a software engineer at Glean who specializes in semantic search and ML systems for search ranking and assistant quality.

The discussion focuses on a critical yet often overlooked component of RAG systems: custom-trained embedding models that understand company-specific language, terminology, and document relationships. As Jason Liu aptly noted during the session, "If you're not fine-tuning your embeddings, you're more like a Blockbuster than a Netflix." This perspective highlights how critical embedding fine-tuning has become for competitive enterprise AI systems.

  • in RAG
  • 9 min read

Authority in RAG Systems: The Missing Piece in Your Retrieval Strategy

Here's the thing about RAG (Retrieval-Augmented Generation): everyone's obsessed with fancy embeddings and vector search, but they're missing something crucial – authority matters just as much as relevance.

My students constantly ask about a classic problem: "What happens when new documents supersede old ones?" A technical guide from 2023 might be completely outdated by a 2025 update, but pure semantic search doesn't know that. It might retrieve the old version simply because the embedding is marginally closer to the query.

This highlights a bigger truth: relevancy, freshness, and authority are all critical signals that traditional information retrieval systems juggled effectively. Somehow we've forgotten these lessons in our rush to build RAG systems. The newest and shiniest AI technique isn't always the complete solution.

I've spent years working with ML systems, and I've seen this pattern repeatedly. We get excited about semantic search, but forget the hard-won lessons from decades of information retrieval: not all sources deserve equal trust.

  • in AI
  • 6 min read

Hard Truths From the AI Trenches

I never planned to become a consultant. But somewhere between building machine learning systems and growing my Twitter following, companies started sliding into my DMs with the same message: "Help, our AI isn't working."

So I started charging to join their stand-ups. Sometimes I didn't even code. I just asked uncomfortable questions.

Here's what I've learned watching companies burn millions on AI.

  • 11 min read

How to Systematically Improve RAG Applications

Retrieval-Augmented Generation (RAG) is a simple, powerful idea: attach a large language model (LLM) to external data, and harness better, domain-specific outputs. Yet behind that simplicity lurks a maze of hidden pitfalls: no metrics, no data instrumentation, not even clarity about what exactly we’re trying to improve.

In this mega-long post, I’ll lay out everything I know about systematically improving RAG apps—from fundamental retrieval metrics, to segmentation and classification, to structured extraction, multimodality, fine-tuned embeddings, query routing, and closing the loop with real user feedback. It’s the end-to-end blueprint for building and iterating a RAG system that actually works in production.

I’ve spent years consulting on applied AI—spanning recommendation systems, spam detection, generative search, and RAG. That includes building ML pipelines for large-scale recommendation frameworks, doing vision-based detection, curation of specialized datasets, and more. In short, I’ve seen many “AI fails” up close. Over time, I’ve realized that gluing an LLM to your data is just the first step. The real magic is how you measure, iterate, and keep your system from sliding backward.

We’ll break everything down in a systematic, user-centric way. If you’re tired of random prompt hacks and single-number “accuracy” illusions, you’re in the right place.

10 “Foot Guns" for Fine-Tuning and Few-Shots

Let me share a story that might sound familiar.

A few months back, I was helping a Series A startup with their LLM deployment. Their CTO pulled me aside and said, "Jason, we're burning through our OpenAI credits like crazy, and our responses are still inconsistent. We thought fine-tuning would solve everything, but now we're knee-deep in training data issues."

Fast forward to today, and I’ve been diving deep into these challenges as an advisor to Zenbase, a production level version of DSPY. We’re on a mission to help companies get the most out of their AI investments. Think of them as your AI optimization guides, they've been through the trenches, made the mistakes, and now we’re here to help you avoid them.

In this post, I’ll walk you through some of the biggest pitfalls. I’ll share real stories, practical solutions, and lessons learned from working with dozens of companies.

  • 4 min read

Making Money is Negative Margin

In 2020 I had a hand injury that ended my career for 2-3 years. I've only managed to bounce back into being an indie consultant and educator. On the way back to being a productive member of society I've learned a few things:

  1. I have what it takes to be successful, whether that's the feeling of never wanting to be poor again, or some internal motivation, or the 'cares a lot' or the 'chip on the shoulder' - whatever it is, I believe I will be successful
  2. The gift of being enough is the greatest gift I can give myself
  3. I will likely make too many sacrifices by default, not too few, and it will reflect in my regrets later in life