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Consulting

Dear Future AI Consultant

Picture this: Four AI engineers walk out of some big tech office, maybe its layoffs, or burn out, or the golden handcuffs, but they're finally free. Fast forward one year, and their paths couldn't be more different.

  • Engineer 1 went the traditional freelance route. He's making $300 an hour, meticulously tracking every minute, and constantly hearing he's "too expensive." Yet, he's always scrambling for the next gig.

  • Engineer 2 dove into the startup world. She's now a VC-backed founder, drowning in pitch decks and investor meetings. Sure, the TechCrunch headlines are nice, but she hasn't had a good night's sleep in months, constantly worrying about runway and growth metrics.

  • Engineer 3 became an indie hacker. He's over the moon about hitting $2,000 in Monthly Recurring Revenue with his AI product. It's a great start, but he's realizing that building the product was just the beginning. Now he's grappling with the challenges of distribution and marketing, discovering that these skills are just as crucial as his technical expertise.

  • And then there's me, Engineer 4. I'm writing this from a business class seat on my way to San Francisco, closing a six-figure deal with a client. But that's just the tip of the iceberg.

As an AI consultant, I've built a personal brand, grown an audience, and mastered marketing and distribution - all while confidently selling my expertise. I've made friends with VCs, hosted dinners for industry leaders, and built a network that spans the tech world.

The best part? I've got $500K sitting in my business account, deployed 100k in angel investments and have paid my friends 100s of 1000s of dollars to work together and on projects we love. If I ever decide to start a company, raise money, or build a product, I've already developed all the skills I need - plus the cash to get started.

What Made The Difference?

It wasn't talent or hard work. We're all putting in the hours. The difference was in how we chose to leverage our AI skills in this booming market.

That's why I created the "Indie AI Consultant" newsletter. In just 10 days I share one email with you, the reader. It's packed with insights and strategies that I've learned from my own experience.

About those four AI engineers I mentioned earlier: we all had the same starting point, but our paths diverged dramatically. The difference? Knowledge about how to turn AI skills into a profitable consulting business that offers both freedom and financial success.

I can't promise you'll be flying business class next month if you join. But I can guarantee you'll find it packed with actionable insights to launch your consulting career - and potentially never worry about hourly rates, investor pressure, or how to price your services ever again.

Just enter your email below to get started, you'll get an email from me every 10 days or so, and I'll see you on the inside.

Why Freelancers Will Win the AI Gold Rush

I remember stories about the tech booms of past decades. In the late 1990s, the web revolution began. Teenagers who knew HTML were earning thousands per project, building websites for local businesses. In the late 2000s, a similar trend emerged with mobile apps. Young developers were profiting from creating applications for smartphones.

"This is the future," people would say. Many were skeptical about how these basic websites or simple apps could change anything. We know how those predictions turned out.

Now, in 2024, I'm feeling the same way about AI freelancers and consultants. But this time, I'm not skeptical. I believe we're at the start of something significant, a change that will surpass the web and mobile revolutions in its impact.

Here's why:

A surprising reason to not list your consulting prices

As I've shared insights on indie consulting, marketing strategies, and referral techniques, a recurring question from my newsletter subscribers is about pricing. Specifically, many ask if they should lower their rates or make them public.

In this article, we'll delve into the counterintuitive reasons why listing your consulting prices might not be the best strategy, regardless of whether you're aiming to appear affordable or exclusive. We'll explore the potential drawbacks of transparent pricing, introduce more effective alternatives like minimum level of engagement pricing, and provide actionable strategies to help you maximize your value and earnings as a consultant.

Building on the foundation laid in my previous posts about building a consulting practice and using the right tools, this piece will add another crucial element to your consulting toolkit: strategic pricing.

Everything I Learned from AI Consulting

As I've shared insights on building a consulting practice, marketing strategies, and referral techniques, I've realized there's so much more to discuss about the world of AI consulting. This post aims to consolidate everything I've learned, building upon the foundation laid in my previous articles. Whether you're just starting out or looking to refine your approach, this comprehensive guide will provide valuable insights into the consulting process, from positioning yourself as an expert to closing high-value deals. For those interested in the tools that support my consulting work, don't forget to check out my article on the consulting stack I use.

These insights are drawn from my extensive experience, including a livestream I conducted on the topic. If you're interested in the original discussion, you can find the YouTube live stream here.

Best Tools for Indie Consultants

As an indie consultant, having the right tools can make or break your business. Over the years, I've refined my "consulting stack" - a collection of software and services that keep my operations smooth and professional. This post is an extension of my thoughts on AI consulting and freelancing in the AI gold rush.

In this guide, I'll share the key components of my stack and why they matter. Whether you're just starting out or looking to optimize your existing practice, these tools can help streamline your operations and enhance your professional image. I'll cover everything from setting up your business foundation to essential software for day-to-day operations.

By the end, you'll have a comprehensive todo list for setting up your business foundation and implementing your own consulting stack. This advice stems from my personal experience and lessons learned from AI consulting, aimed at helping you avoid common pitfalls and accelerate your success in the consulting world.

Thoughts on Marketing, Positioning, and Scaling my Consulting

I've enjoyed writing about my indie consulting process. Today, I want to share some insights on marketing, positioning, and scaling my consulting business. This post builds on my previous discussions about referrals and the tools I use, focusing on how I've grown my practice through strategic marketing efforts.

As a former MLE, I had always relied on my hands-on coding skills to excel in my career. However, a hand injury forced me to adapt and pivot towards consulting. In this essay, I share my journey of becoming a successful AI consultant and the lessons I've learned about marketing, positioning, and scaling my business.

  • Transitioning to consulting and building a marketing plan
  • Generating leads and creating valuable content
  • Closing leads using situational assessments

Indie Consulting

As I've shared insights on building a consulting practice, marketing strategies, and referral techniques, it's important to understand the unique position of indie consulting in the broader landscape. In this post, we'll explore how indie consulting differs from traditional large-scale consulting firms and why it can offer more value to clients.

Indie consulting is fundamentally distinct from the practices of well-known institutions. For a critical perspective on these large firms, I recommend watching John Oliver's insightful critique of McKinsey or this concise TikTok video that encapsulates the issues with big consulting firms.

In contrast to these large firms, indie consulting focuses on specialized expertise, direct accountability, and long-term value creation for clients. It's about leveraging personal experience and skills to solve specific problems, rather than applying generic frameworks or strategies. This approach aligns closely with the pricing strategies and tools I've discussed in previous posts, all aimed at delivering maximum value to clients.