Thoughts on Marketing, Positioning, and Scaling my Consulting
As a former MLE, I had always relied on my hands-on coding skills to excel in my career. However, a hand injury forced me to adapt and pivot towards consulting. In this essay, I share my journey of becoming a successful AI consultant and the lessons I've learned about marketing, positioning, and scaling my business.
- Transitioning to consulting and building a marketing plan
- Generating leads and creating valuable content
- Closing leads using situational assessments